How Matthews™ Turned a Challenging Small-Footprint Listing into Multiple List Offers
Matthews™ closed a 2,200-square-foot property for list price. Though modest in size and located in a submarket with unique logistical considerations, the property presented an opportunity for a private client eager to move on from the food and beverage industry. The Matthews™ agent’s role was to craft a strategy that not only addressed the challenges but also maximized value for the seller. Challenge Despite its value, the deal came with notable hurdles. The small building footprint limited flexibility for future use, while the one-way traffic flow reduced visibility and accessibility. These physical constraints posed real risks of limiting buyer interest. The seller, a private client, also had a personal goal: to exit the food and beverage industry entirely. They wanted a clean break from the operational demands of ownership but still hoped to secure a strong return on their asset. Strategy The agent relied on a deep knowledge of the submarket to overcome the property’s limitations. Instead of relying solely on passive listing tactics, the agent took an active, hands-on approach to marketing. By positioning the property effectively and emphasizing its strengths, the agent was able to generate buyer excitement. Most importantly, the agent created a bidding atmosphere among interested buyers, which turned the perceived challenges into opportunities for competition. This persistence, demonstrated by the initial cold call to ongoing follow-ups, built trust with the seller and drove momentum throughout the transaction. Result The proactive approach led to outcomes that exceeded the seller’s expectations. The Matthews™ agent generated multiple offers above list price, shortened the overall timeline, and ensured the client achieved a favorable exit from the food and beverage industry. The seller highlighted the agent’s tenacity, responsiveness, and advocacy as key factors in their satisfaction. Unlike prior experiences where agents passively waited for calls, the agent consistently took initiative, ensured progress at every step, and strongly protected the seller’s interests. Client Testimonial When Josh first reached out to me as a cold call, I was honestly trying to get off the phone as quickly as possible. I had already received countless calls from agents wanting to list my property, and most would disappear after I told them I wasn’t interested. Not Josh. He kept following up— and that tenacity is exactly why I chose to work with him. I figured that if he was this persistent about earning the listing, he’d be just as determined when it came to selling it, and I was right. Unlike a previous broker who listed the property and just waited for calls, Josh took an active approach. He marketed the property aggressively and actually went out to find a buyer. And he found one quickly, despite the fact that this wasn’t the easiest property to sell. He always responded to me quickly, even on the weekends and evenings. After the contract was signed, Josh stayed on top of every step of the process. He continuously pushed all parties to keep things moving and get the deal closed. What really stood out was how strongly he advocated for me as the seller. In my experience, most agents tend to side with the buyer just to make the deal happen. Not Josh! He stood firm for what I wanted and made sure my interests were protected throughout. I would highly recommend Josh to anyone looking for a dedicated, persistent, and results-driven commercial real estate agent.
Josh Longoria
Senior Associate
