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Josh Longoria

Senior Associate | Single & Multi-Tenant Retail | Houston, TX
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About Josh

Joshua Longoria focuses on the disposition and acquisition of single-tenant and multi-tenant investments in Houston, Texas. Over the course of his tenure, Joshua has successfully sold more than $40 million in retail product. His unrelenting commitment to exceeding his client’s expectations and financial needs is what makes Joshua a tremendous asset at Matthews™. Joshua’s ultimate goal is to do right by his clients and customers in every way, from listening to their needs to going above and beyond to help them achieve their goals.


Prior to joining Matthews™, Joshua worked within wealth management, analyzing portfolios, looking at market trends, and performing portfolio valuations.


B.S., Finance
Arizona State University


Professional Accomplishments
  • 2025 – Sales Achievement Award – Matthews™
  • 2022 Pacesetter Award – Matthews™

Affiliations & Memberships
  • Texas Real Estate Commission
  • License No. 825925 (TX)
Contact Josh

Josh Longoria in the Media

Texas Retail Market Report | Recap & Future Expectations

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Q1 Retail Market Report | Houston, TX image

Q1 Retail Market Report | Houston, TX

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Is a 1031 Exchange Right for Me? image

Is a 1031 Exchange Right for Me?

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Case Studies

Image of How Matthews™ Executed a Fast, Market-Aligned Sale of Two Retail Assets in Webster, TX Success Story

How Matthews™ Executed a Fast, Market-Aligned Sale of Two Retail Assets in Webster, TX

Matthews™ successfully successfully facilitated the sale of two retail properties located at 1416 FM 528 and 1424 FM 529 in Webster, TX. The transaction included a 10,159 SF strip center and a 6,250 SF single-tenant Tint World building. Both assets were sold on an accelerated timeline, allowing the seller to efficiently redeploy capital into other markets.   Challenge The primary challenge centered around lease uncertainty. One tenant had not yet moved into the space, while two others were operating on short-term leases. The buyer requested lease renewals to stabilize the income stream; however, renewing the leases would have materially impacted the agreed-upon purchase price, limiting flexibility during negotiations.   Strategy The Matthews™ agent worked closely with the seller to ensure full alignment on market expectations and pricing realities for this specific product type. By leveraging the Matthews™ database, he identified and engaged nearby owners and out-of-state buyers with a strong appetite for retail assets with near-term upside. This targeted outreach strategy generated competitive interest while maintaining the seller’s pricing objectives without altering lease structures.   Result Despite a compressed timeline and lease-related complexities, Matthews™ efficiently and smoothly closed this transaction. The seller successfully exited his only retail holdings, originally developed in 2018, to redeploy capital into new markets. The transaction met market expectations and closed quickly, delivering a seamless outcome for the client.   Client Testimonial Selling two retail properties in Webster could not have gone more smoothly, largely due to Joshua’s work. He stayed on top of every detail, communicated clearly at each step, and kept the process moving efficiently. I appreciated how easy he made the transactions and would highly recommend him to other property owners.

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Josh Longoria

Senior Associate

Image of How Matthews™ Turned a Challenging Small-Footprint Listing into Multiple List Offers Success Story

How Matthews™ Turned a Challenging Small-Footprint Listing into Multiple List Offers

Matthews™ closed a 2,200-square-foot property for list price. Though modest in size and located in a submarket with unique logistical considerations, the property presented an opportunity for a private client eager to move on from the food and beverage industry. The Matthews™ agent’s role was to craft a strategy that not only addressed the challenges but also maximized value for the seller.   Challenge Despite its value, the deal came with notable hurdles. The small building footprint limited flexibility for future use, while the one-way traffic flow reduced visibility and accessibility. These physical constraints posed real risks of limiting buyer interest.   The seller, a private client, also had a personal goal: to exit the food and beverage industry entirely. They wanted a clean break from the operational demands of ownership but still hoped to secure a strong return on their asset.   Strategy The agent relied on a deep knowledge of the submarket to overcome the property’s limitations. Instead of relying solely on passive listing tactics, the agent took an active, hands-on approach to marketing. By positioning the property effectively and emphasizing its strengths, the agent was able to generate buyer excitement.   Most importantly, the agent created a bidding atmosphere among interested buyers, which turned the perceived challenges into opportunities for competition. This persistence, demonstrated by the initial cold call to ongoing follow-ups, built trust with the seller and drove momentum throughout the transaction.   Result The proactive approach led to outcomes that exceeded the seller’s expectations. The Matthews™ agent generated multiple offers above list price, shortened the overall timeline, and ensured the client achieved a favorable exit from the food and beverage industry.   The seller highlighted the agent’s tenacity, responsiveness, and advocacy as key factors in their satisfaction. Unlike prior experiences where agents passively waited for calls, the agent consistently took initiative, ensured progress at every step, and strongly protected the seller’s interests.   Client Testimonial When Josh first reached out to me as a cold call, I was honestly trying to get off the phone as quickly as possible. I had already received countless calls from agents wanting to list my property, and most would disappear after I told them I wasn’t interested. Not Josh. He kept following up— and that tenacity is exactly why I chose to work with him.   I figured that if he was this persistent about earning the listing, he’d be just as determined when it came to selling it, and I was right. Unlike a previous broker who listed the property and just waited for calls, Josh took an active approach. He marketed the property aggressively and actually went out to find a buyer. And he found one quickly, despite the fact that this wasn’t the easiest property to sell. He always responded to me quickly, even on the weekends and evenings.   After the contract was signed, Josh stayed on top of every step of the process. He continuously pushed all parties to keep things moving and get the deal closed. What really stood out was how strongly he advocated for me as the seller. In my experience, most agents tend to side with the buyer just to make the deal happen. Not Josh! He stood firm for what I wanted and made sure my interests were protected throughout.   I would highly recommend Josh to anyone looking for a dedicated, persistent, and results-driven commercial real estate agent.

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Josh Longoria

Senior Associate

Image of Case Study: Walgreens in Richmond, TX Success Story

Case Study: Walgreens in Richmond, TX

Matthews™ Agents Orchestrate An Equity-Preserving Joint Venture Amid Walgreens Market Exit This case study outlines the successful sale of a Walgreens property in Richmond, TX, on behalf of a private investor. Facing a challenging retail environment and shifting tenant dynamics, the client turned to Matthews™ for strategic guidance and execution. Agents Josh Longoria, Simon Assaf, and Christian Becker implemented a creative joint venture structure, allowing the seller to roll equity into a new partnership, retain upside potential, and reduce capital loss—ultimately transforming a distressed deal into a successful, mutually beneficial outcome.   Challenge As Walgreens exits Wall Street, the tenant’s decreasing desirability and profitability the seller enlisted the help of Matthews™ to overcome the challenges and get them the best deal possible. The seller in this transaction was a private individual who had placed their retirement money into this investment. Their main goal for this deal was to protect as much of their equity as possible, especially as their losses continued to grow over time. During the time of this transaction process, Walgreens had announced that it would be closing 1,200 stores, making it increasingly harder to sell this property as time went on. With the announcement being made while the agents were under contract, this caused one of the potential buyers to back out, in turn, forcing them to restart their efforts.   Strategy The agents orchestrated a creative joint venture structure that strategically aligned the interests of both the buyer and the seller. Rather than a straightforward disposition, the seller rolled their equity from the sale into the newly formed partnership with the buyer. This rollover allowed the seller to maintain a stake in the asset and benefit from future performance, while also signaling long-term commitment and confidence in the venture. In addition, this structure reduced the amount of equity the buyer needed to contribute upfront, thereby enhancing projected returns and overall deal efficiency. By facilitating this alignment, the agents delivered a solution where both sides achieved their objectives: the seller retained ongoing upside, and the buyer maximized capital leverage.   Results Despite significant headwinds, the Matthews™ agents successfully navigated the challenges of a rapidly shifting retail landscape and executed a transaction that preserved the seller’s equity and met the buyer’s financial goals. By repositioning the deal structure after an initial buyer withdrew, the agents secured a new buyer and restructured the transaction as a joint venture. This innovative solution not only salvaged a deal that was at risk of collapse but also transformed it into a win-win outcome. The closing of this transaction stands as a testament to the agents’ adaptability, deal-making creativity, and commitment to client outcomes under challenging market conditions.   Client Testimonial “After trying to sell by Walgreens through another broker, with no success, Joshua contacted me to discuss using Matthews as my brokerage and Joshua as my rep. From the beginning I liked Joshua’s demeanor and professionalism, so I decided to list with him. It took 14 months and 2 cancelled contracts to make it through the finish line but through it all Joshua remained very positive and kept his level of service, and attention to detail, at a very high level. Instead of trying to coerce me into taking deals that didn’t make sense, Josh always listened to my opinions and needs. I highly recommend him.”

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Josh Longoria

Senior Associate