Econo Lodge & Village Inn

Market and Location: Waupaca sits in a regional leisure and light-corporate pocket driven by the Waupaca-Chain O’ Lakes, local manufacturing, and small-town tourism, supporting steady drive-to demand and seasonal ADR lift.
Proximity to Key Amenities: Both assets benefit from proximity to US 10/Highway 54 and are near local attractions like Grand Slam Mini Golf, Waupaca Woods Shopping Mall, and the Waupaca Expo/Convention facilities, creating year-round weekend and group demand generators.
Econo Lodge | Brand and Physical Plant: Branded Econo Lodge under Choice Hotels provides national distribution, loyalty capture, and SBA/lender-friendly flag stability at an affordable price point for value-conscious travelers.
Econo Lodge | Amenities & Capacity: The property offers 70+ rooms (varies slightly by source), two stories with interior corridors, indoor pool, free breakfast, and approximately 1,772 square feet of meeting/event space across two conference rooms, allowing mix of transient, small group, and small banquet business.
Econo Lodge | Operational Upside: Free WiFi, free breakfast, indoor pool, and business center amenities position the hotel competitively versus unbranded independents and older motels, with potential to grow RevPAR via targeted online reputation management and dynamic pricing.
Econo Lodge | Guest Feedback: Recent guest feedback cites clean, spacious rooms and attentive ownership, indicating a solid service base that can be leveraged into improved review scores and higher conversion on OTAs and Choice direct channels.
Village Inn | Independent Flexibility: Village Inn, a 31-room independent located in Waupaca, offers flexibility on pet policy, rate strategy, and extended-stay style guests, allowing an investor to target construction crews, long-stay workers, and budget leisure segments that may not fit the franchise box.
Village Inn | Operational Advantages: The smaller key count and no-brand structure enable lean staffing, lower PIP/CapEx requirements, and potential to rebrand, soft brand, or operate as an economy extended-stay or weekly-rate product depending on the buyer’s strategy.
Dual-Asset Synergy: Owning both assets in the same submarket allows cross-selling and segmentation: Econo Lodge can focus on higher-rated transient, small groups, and brand-loyal demand while Village Inn captures pet-friendly, extended-stay, and ultra-budget customers.
Portfolio Benefits: Shared management, maintenance, and purchasing between the two properties can reduce per-key operating expenses, while coordinated revenue management and group pricing can drive overall market share and NOI growth at the portfolio level.

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Matthew Fitzgerald