Prime Location Adjacent to Major Demand Drivers

• The Holiday Inn & Suites benefits from a highly strategic location directly adjacent to Post Oak Mall, which draws approximately 3.3 million visitors annually— averaging around 275,000 visits per month. The property is also situated just minutes from Texas A&M University, one of the largest public universities in the nation, and Kyle Field, one of the largest collegiate football stadiums in the country. With a five-minute drive to campus and a seven-minute drive to the stadium, the hotel is ideally positioned to capture both leisure and business demand from university events, athletic competitions, and corporate visitors associated with mall retail operations.

Strong In-Place Cash Flow with Performance Upside

• The asset is currently generating solid cash flow and remains competitive within its peer set, though there is notable room for growth in RevPAR. With the Texas A&M football program experiencing continued success and increasing national attention, the hotel is well-positioned to benefit from heightened demand during football season and other university-driven events—presenting a clear path to improved topline performance.

Limited New Supply in a Constrained Market

• College Station currently has no hotels under construction, and while three projects have been proposed, none have received city approval. The municipality as adopted a controlled development approach to prevent hotel oversaturation, which supports stable long-term performance for existing assets. In contrast, larger markets like Dallas-Fort Worth and Austin are expecting 4,000 and 1,000 new hotel keys respectively in 2025. College Station stands out as the only major college town in Texas with no active hotel construction pipeline, creating a favorable supply-demand dynamic for investors.

Flexible Rebranding Potential

• The hotel’s existing IHG franchise agreement is set to expire in November 2025, offering a timely opportunity for repositioning. Ownership may elect to retain the IHG flag or pursue a rebrand to a Hilton, Marriott, or another leading franchise. Currently, only two full-service hotels operate in the College Station market—one being a dated Hilton property in need of significant renovation. This creates a unique opportunity for a refreshed, full-service hotel to become the market leader and attract high-volume corporate accounts and group business.