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Harrison Auerbach

Senior Vice President & Director | industrial | Fort Lauderdale, FL
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About Harrison

Harrison Auerbach is a trusted client advisor for the Matthews™ industrial division. Harrison specializes in the disposition, acquisition, and leasing of premier industrial space nationwide, specifically in the Southeast and Atlanta MSA. He has a strong focus on shallow bay multi-tenant, industrial outdoor storage, sale leasebacks and single tenant net lease.  He prides himself on his unwavering commitment to meeting his client’s immediate needs and long-term financial objectives. Marketing and property selection is business-critical in today’s robust economy, and Harrison leverages Matthews™ technology and provides the highest level of execution to his clients. Harrison also utilizes extensive market knowledge, resources, and relationships to build and preserve his client’s wealth through their commercial real estate holdings.


Before joining Matthews™, Harrison worked for a well renowned boutique brokerage in New York City. He developed relationships with landlords and tenants to facilitate the sale and lease of commercial property.  His expertise in sales, finance, and marketing was instrumental to the success of meeting client expectations and goals.


B.S., Real Estate and Finance
Florida State University


Professional Accomplishments
  • 2025 – Crexi Platinum Broker Award
  • 2022 – Chairmans Award – Matthews™
  • 2021, 2023, 2024, 2025 – Circle of Excellence Award – Matthews™
  • 2020 – Sales Achievement Award – Matthews™
  • 2018 – Pacesetter Award – Matthews™
  • 2021 – Connect CRE Next Generation Award

Affiliations & Memberships
  • Florida Real Estate Commission
  • License No. SL3422263 (FL)
  • Georgia Real Estate Commission
  • License No. 451527 (GA)
Contact Harrison

Harrison Auerbach in the Media

Unlocking Value in Shallow-Bay Industrial: The 2025 Update

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How Industrial Investors Are Finding Near-Term Stability image

How Industrial Investors Are Finding Near-Term Stability

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2024 | Industrial Market Report | Palm Beach County, FL image

2024 | Industrial Market Report | Palm Beach County, FL

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2024 | Industrial Market Report | Atlanta, GA image

2024 | Industrial Market Report | Atlanta, GA

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Case Studies

Image of How Matthews™ Unlocked Significant Value for a Private Equity Firm Through a Strategic Sale-Leaseback Success Story

How Matthews™ Unlocked Significant Value for a Private Equity Firm Through a Strategic Sale-Leaseback

Matthews™ agents, Harrison Auerbach and Thomas Wilkinson, were engaged by a large middle market private equity company following the acquisition of a uniform company with multiple locations throughout the Southeast. One of the industrial buildings, located in Charlotte, North Carolina had been purchased as part of a broader operating company transaction, despite the firm displaying little interest in owning real estate long-term. In the absence of internal benchmarks for rental rates, valuation, or optimal lease structure, the client turned to Auerbach and Wilkinson to determine how the asset could be positioned to generate immediate value through a strategic sale-leaseback.   Challenge The private equity firm faced several challenges with long-term real estate ownership. They lacked an established framework for assessing market rent, lease terms, or investor expectations in the Charlotte region. Without clarity regarding the relationship between achievable rent levels, lease length, credit profile, and cap rate, the firm struggled to understand the property’s true disposition potential in the private capital investment space. A few years after closing on the operating company, they sought guidance from the Matthews™ agents to uncover the property’s value and identify a path toward maximizing sale proceeds.   Strategy To address these obstacles, the agents performed a comprehensive underwriting of the property. They completed a detailed market rent study that identified realistic, supportable rent for comparable assets and created sensitivity scenarios illustrating how different rent levels would influence valuation. Auerbach and Wilkinson then provided recommendations for the appropriate lease term, annual escalations, and operational responsibilities that would attract investors while aligning with the tenant’s functional needs. The agents also produced valuation models that demonstrated how various pricing scenarios would be affected by changes in lease structure and credit perception.   Before the lease was officially executed, they launched a targeted national marketing campaign directed at private capital, sale-leaseback investors, institutions, and 1031 exchange buyers. The offering reached tens of thousands of vetted buyers, and the association with private equity ownership enhanced the perceived ‘creditworthiness’ of the tenant. The result? Multiple competitive offers from institutional groups and family offices.   Result Auerbach and Wilkinson’s strategic approach delivered an exceptional outcome for the seller. The property achieved an all-cash closing above the initial list price, surpassing both the agents’ original projections and the private equity f irm’s internal expectations. The process moved swiftly from marketing to closing, with no disruptions. Ultimately, the private equity group realized meaningful profit on a piece of real estate they were obligated to acquire with no intent to hold long-term. This transaction demonstrates how the agents’ early involvement converted non-core assets into immediate, quantifiable value.   Auerbach and Wilkinson provide clarity and certainty by evaluating a property’s present value, how lease terms impact valuation, and ultimately determining whether to retain, sell, or re-position an asset.

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Harrison Auerbach

Senior Vice President & Director

Image of The Successful Sale of 3034 Owen Dr in Antioch, TN Success Story

The Successful Sale of 3034 Owen Dr in Antioch, TN

Matthews™ Agents Jonathan Ghertner, Jay Reeves, and Harrison Auerbach were engaged to lease a 43,216 SF climate-controlled flex facility on behalf of a client. The assignment came with several critical challenges. The space, located in Antioch, consisted of 21,150 SF of office space, 22,066 SF of warehouse space, 7 loading docks, and two drive-in doors. The previous users required a significant amount of office space, making the facility catered to their operational needs.   Challenges Given the recent shift away from in-person office work models to hybrid/remote, the tenant pool that needed 21,150 SF of office space would be tremendously limited. This presented many hurdles, with numerous prospects proposing the idea of expanding the warehouse into the existing office space. While this would accommodate their limited square foot requirement, it would be very costly and the landlord was not in agreement with an office area demolition.   Strategy Given the unique state of the property, in addition to the awareness of the challenges that would be faced, the agents deployed an extremely proactive, and thorough, leasing strategy. They launched an aggressive “boots on the ground” campaign, hand-delivering professionally designed flyers to every industrial and flex occupier in this submarket along I-24, which included Berry Hill, Antioch, Smyrna, La Vergne, and Murfreesboro. Given the Southeast submarket is one of the largest industrial corridors in Nashville, they knew there was an influx of ground to cover and exposure to create, imposing a major steppingstone to leverage the vacancy. There was high motivation and incentive to get flyers in front of as many decision makers as possible, as they were approaching the end of the current tenant’s occupancy. This in-person engagement was complemented by consistent and accelerated digital outreach through Matthews’™ nationally shared database.   The digital process was comprised of targeted emails to tenant contacts throughout the country. In contrast, the agents conducted strategic cold calling to local operators in Davidson and Rutherford County, focusing on businesses that would benefit from the location’s access to labor and logistical convenience. The use of modern-day tech marketing to create nationwide exposure, paired with a “boots on the ground” approach ensured that no stone was left unturned with prospective tenants in the marketplace.   Result The results were extremely rewarding and substantial. The agents were able to generate 19 property tours and received multiple letters of intent during the marketing period for both sale and lease. The incoming tenant was sourced from the agents dropping off a flyer showcasing the availability at their place of business. This ultimately made its way to a potential tenant who was immediately drawn to the building as they were in desperate need of a larger space.   The agents passed out a total of 245 flyers in the Southeast Submarket, which led to the execution of the deal. This successful outcome was driven by the Matthews™ agents’ urgency, persistence, creativity, and ability to take ownership of the situation to deliver results in a critical deadline. The deal displays their commitment to creating favorable outcomes for their clients and executing at a high level, regardless of the complexity of the assignment.

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Jonathan Ghertner

Senior Associate