Harrison Auerbach

The Successful Sale of 3034 Owen Dr in Antioch, TN

Matthews™ Agents Jonathan Ghertner, Jay Reeves, and Harrison Auerbach were engaged to lease a 43,216 SF climate-controlled flex facility on behalf of a client. The assignment came with several critical challenges. The space, located in Antioch, consisted of 21,150 SF of office space, 22,066 SF of warehouse space, 7 loading docks, and two drive-in doors. The previous users required a significant amount of office space, making the facility catered to their operational needs.   Challenges Given the recent shift away from in-person office work models to hybrid/remote, the tenant pool that needed 21,150 SF of office space would be tremendously limited. This presented many hurdles, with numerous prospects proposing the idea of expanding the warehouse into the existing office space. While this would accommodate their limited square foot requirement, it would be very costly and the landlord was not in agreement with an office area demolition.   Strategy Given the unique state of the property, in addition to the awareness of the challenges that would be faced, the agents deployed an extremely proactive, and thorough, leasing strategy. They launched an aggressive “boots on the ground” campaign, hand-delivering professionally designed flyers to every industrial and flex occupier in this submarket along I-24, which included Berry Hill, Antioch, Smyrna, La Vergne, and Murfreesboro. Given the Southeast submarket is one of the largest industrial corridors in Nashville, they knew there was an influx of ground to cover and exposure to create, imposing a major steppingstone to leverage the vacancy. There was high motivation and incentive to get flyers in front of as many decision makers as possible, as they were approaching the end of the current tenant’s occupancy. This in-person engagement was complemented by consistent and accelerated digital outreach through Matthews’™ nationally shared database.   The digital process was comprised of targeted emails to tenant contacts throughout the country. In contrast, the agents conducted strategic cold calling to local operators in Davidson and Rutherford County, focusing on businesses that would benefit from the location’s access to labor and logistical convenience. The use of modern-day tech marketing to create nationwide exposure, paired with a “boots on the ground” approach ensured that no stone was left unturned with prospective tenants in the marketplace.   Result The results were extremely rewarding and substantial. The agents were able to generate 19 property tours and received multiple letters of intent during the marketing period for both sale and lease. The incoming tenant was sourced from the agents dropping off a flyer showcasing the availability at their place of business. This ultimately made its way to a potential tenant who was immediately drawn to the building as they were in desperate need of a larger space.   The agents passed out a total of 245 flyers in the Southeast Submarket, which led to the execution of the deal. This successful outcome was driven by the Matthews™ agents’ urgency, persistence, creativity, and ability to take ownership of the situation to deliver results in a critical deadline. The deal displays their commitment to creating favorable outcomes for their clients and executing at a high level, regardless of the complexity of the assignment.