The Background

In August of 2024, Matthews™ agent Matt Venezia connected with an owner of a property within his area of local industrial specialization. During the initial conversation, the owner explained they received an unsolicited offer on one of their properties, and they needed advice on the value of the asset. After presenting their professional market assessment of the property’s value, Matt Venezia and Doc Perrier earned the owner’s trust. They were awarded the exclusive listing to sell their client’s property.

 

The client’s decision proved wise because Matt and Doc delivered a price that netted in excess of $1 million more than the original unsolicited offers, establishing a strong working relationship built on communication, transparency, undisputable data, and proven results.

 

The Opportunity

Following the success of that first transaction, two months later the client turned to Matthews™ again. The second assignment was also a challenge. It involved the sale of 5.74 acres of land, with 18,720-square-feet of industrial improvements, situated along the high-visibility I-45 North corridor in Houston, TX. This was a strategic asset for the client, and the client required a maximized value at exit.

 

The agents strategically sourced the buyer through Matthews’™ 10-10-20 outreach method, a proactive, hyperlocal marketing approach championed by Market Leader Patrick Graham. The method is designed to generate direct engagement from surrounding property owners and investors.

 

The client’s goal was clear: achieve maximum value in a competitive market so that they could exchange the proceeds into their business.

 

The Strategy

Leveraging Matthews’™ proprietary database and Click-to-Sale technology, the agents launched a full-scale marketing campaign designed to maximize exposure and generate verified buyer interest.

 

A large “For Sale” sign was strategically placed on the seller’s on-site pole sign that stood 50 feet tall, seen by an estimated 245,000 vehicles per day. Located on “Trailer Row” along I-45 North, Matt and Doc, through their specialized knowledge of the market, recognized that this area along the I-45 is where the highest volume trailer sales occur anywhere in the United States. The agents utilized this in their campaign, targeting large scale trailer dealerships and heavy equipment dealers as those would provide the highest and best use for this site. While local and national outreach efforts targeted active investors and owner-users.

 

Within just two weeks, they generated more than 60 qualified leads, conducted several property tours, and generated multiple competitive offers.

 

Throughout the campaign, the agents provided consistent performance updates supported by analytics from email campaigns, third party impressions, and engagement metrics—reinforcing credibility and maintaining seller confidence from start to finish.

 

The Result

After a 45-day escrow period, the transaction closed successfully with the first buyer initially placed under contract. The sale set a record-high price per acre along the I-45 North corridor, exceeding both the client’s expectations and market benchmarks.

 

This deal marked the second successful sale completed for the same client within the year, solidifying Matthews™ as a trusted partner for strategic disposition and reinvestment planning. The client has since reinvested proceeds into expanding their manufacturing operations, leveraging favorable federal incentives for technological growth.

 

The Takeaway

Through disciplined outreach, transparent data sharing, a commitment to exceeding expectations, and a passion for representing the best interests of their client, the Matthews™ agents turned a cold call into a record-breaking result and a long-term client and partner. This case stands as a testament to the power of trust, communication, and the Matthews™ process, proving that when clients have faith in the strategy, exceptional outcomes follow.

 

Client Testimonial

A few months ago, the decision was made to sell a piece of our real estate holdings.

 

Our objective was to sell the property in an expedient manner while securing the highest possible return. The decision was rendered to employ the Matthews™ Group, as they had orchestrated a previous transaction for us which surpassed our expectations in all aspects. The marketing, communication, the professionalism, but mainly the representation of our best interests is something that stood out to us.

 

From the outset, our experience reaffirmed that this was the right decision. The Matthews™ Group—specifically Matt Venezia and Doc Perrier—demonstrated exceptional professionalism, market knowledge, and commitment throughout the entire process. Their approach to marketing, communication, and representation of our interests was exemplary and far exceeded our expectations. The marketing campaign they developed was both strategic and comprehensive, ensuring our property received maximum exposure to qualified buyers. We were consistently impressed by the level of detail and thoughtfulness in their outreach, which ultimately generated significant interest in the property within a short timeframe.

 

Equally impressive was their communication and transparency. We were kept informed at every stage— receiving regular updates on marketing response, showings, buyer feedback, and offers. This constant communication created a genuine sense of partnership; we always felt confident that we were fully informed and that our best interests were being actively represented.

 

When it came time to evaluate offers, Matt and Doc guided us with exceptional clarity and objectivity. They were not afraid of sharing their advice or their opinion on where our transaction stood. Their insights were grounded in logic and supported by deep market expertise, making the decision-making process straightforward and stress-free. They helped us balance speed with value, ensuring that we achieved the optimal outcome.

 

In the end, the result spoke for itself—the property sold efficiently and at a price that met, and in several respects exceeded, our expectations.

 

Working with the Matthews™ Group, and particularly with Matt Venezia and Doc Perrier, feels less like hiring a brokerage and more like partnering with trusted advisors. Their professionalism, diligence, and genuine commitment to their clients’ success set a very high standard in the real estate industry.